Welcome to Bio-Sensory

​Sensory analysis is a technique that uses the human senses to evaluate a product. The human being becomes a measurement instrument asked to quantify, compare, or score what they have felt when observing, tasting, smelling, touching, or listening to different stimuli. 

Whatever the nature of the product, no modern commercial approach can be without the input of sensory science. The sensory characteristics of a product must be taken into account right at the development stage, and be closely studied during production to guarantee the product’s quality and success.

"Human being as a measurement instrument"

Various Application of Sensory Science

Quality Control
In quality control, sensory analysis is a great ally to track the sensory characteristics of the product, detect defects or understand any lack of product consistency.

Research and Development
In R&D, sensory science helps us to understand the perception mechanisms of the stimuli, as well as the acceptability of products.

Markerting
Used in marketing, sensory science rationalizes the commercial approach, using consumer surveys, preference and acceptability tests, and comparison with competitor products.